Looking into casting

In our music video, casting will be critical in creating a successful video as our concept centres around the image of the artist. The actual singer from the song 'Golden Hour' is mixed race and therefore her voice correlated to that so we too wanted to find someone of this ethnic background so that they would match the vocals. We wanted someone who gave off a fashionable, cool persona as we are taking inspiration from artists like Jorja Smith, SZA and Ella Mai. 

SZA

Ella Mai

Jorja Smith

After finding a couple who matched our brief, we decided to audition them by taking various photos of them in positions which may be used in our music video:

Auditioning Leni-

We thought that Leni looked really good and natural on our screen test and would fit well in our music video as the lead. Although, being in A2 it may be difficult for her to feature so looking at A1's was a more reasonable option. 

Auditioning Nubia-

Nubia was our initial choice for who we wanted to cast in our music video as she fits the 'look' and vibe we want for our music video. We feel as though she works well and naturally in front of the camera and has eye catching features and therefore would work well in our music video.