In order to make our video as successful as possible, I decided to look into music videos which contain similar visual elements to our music video plan.
I first created a list naming some of the imagery that will be seen in our music video:
- distressed wall
- theme of time
- sofa, chill apartment
- Long table with the artist on
- duplicating the artist on screen
- low key lighting- orange, sunset feel
- potentially the video will be partially black and white
- projections
- fashionable- focus on the artist and her style and star persona
I then did my research into finding multiple different music videos which contain one or more of these elements to see how they are visually communicated to the audience so I could create a gage of why and how they are appealing to an audience.
Music videos I found -->
Olivia Nelson's 'Oblivion'
Similar visual elements that this video contains:
- distressed wall
- shot inspiration
I think this music video contains a lot of similarity of how we would like our music video to come across in terms of star persona and overall atmosphere. The video seems laid back and chilled yet it keeps the audience interested due to the editing style as well as the lighting.
I really liked the types of shots used in this music video (like upside down shots, panning shots and interesting transitions) and I think that taking inspiration from this will help to uplift and elevate our music video to the next level.
Olivia Nelson's 'Oblivion', also contains a distressed wall similar to our own, it helps to create an aesthetic for the video as she places herself by the wall in various different positions which is what we will do similarly in our video. Because she is a smaller artist, it is also a small budget video but still looks professional and well made which is what we are aiming to create for our music video.
The artist also wears extravagant eye-makeup which helps to enhance her star persona as an artist and we will similarly do this when styling our artist.
Craig David's '7 days'
Similar visual elements that this video contains:
- Theme of time
When researching into music videos with clocks or a theme of time, I could not find a music video with a direct link to our music video (for example, finding a music video with a wall of clocks). However, I found Craig David's '7 days' which displays a running theme of time like our own.
This song has lyrics that match the theme of time like 'nine was the time' and 'we chilled on Sunday'- the video reflects this. This is very alike to our own because we also have a running theme of time due to our lyrics (like 'call me at the perfect time' and 'golden hour') which will be interwoven throughout our video.
The video interweaves shots of a digital clock throughout the music video to help enhance the narrative and keep the audience engaged which is what we will be doing with our 'wall of clocks' set.
Jorja Smith's 'Be Honest'
Similar visual elements that this video contains:
- Sofa set
In Jorja Smith's R&B, she displays a similar vibe to the atmosphere of our music video: chilled and relaxed by using a living room set. She lies on the sofa like how we want our artist too. From analysing this music video, I can tell that this set is particularly interesting for an audience because it has loads of visual elements within it. The detail that is involved within the set (like lampshades, photos, fans) helps to keep the audience engaged is something I would like to involve in our music video for example using posters, a lamp, an old telephone.
Jorja Smith's 'Home'
Similar visual elements that this video contains:
- table
In this music video 'Home' by Jorja Smith, there is a prominent scene where we see extras gathered round a table set involved in some sort of dinner. The video includes multiple different shots like panning shots of the table and mid shots of characters facial expressions. However, the shots which I thought were really clever were the close ups of different things on the table like wine glasses. The shots are visually appealing because of the composition but also because the focus pulls onto different elements of the close ups throughout which is something I think we should use and take into account when filming our music video. The lighting is also quite dark and low-key, similar to our plan for our shoot day.
Kylie Minogue's 'Come into my World'
Similar visual elements that this video contains:
- Duplicate screen
In Kylie Minogue's 'Come into my World', the videos narrative focuses on the artist walking around France. The camera tracks her walking past shops living care free. About one minute into the video, Kylie Minogue becomes duplicated on screen and we see two of her walking on the street. This is visually appealing for the audience because it is unique but also we are able to see her do two things at once, it adds texture to the video. Her and the duplicate of herself take in turns to sing the lyrics as well as also singing in unison at points which looks cool to the eye. I'm hoping that this concept will too look visually pleasing in our video as we have the artist looking at herself across a long table.
Mahalia's 'Simmer'
Similar visual elements this this video contains:
- lighting
In Mahalia's video for her R&B song 'Simmer', I noticed how she uses lighting to create a strong atmosphere and vibe in her music video- her lighting has strongly influenced me into how I would like the lighting to turn out in our music video. The lighting is soft and orange and continues throughout the video to make it look put together. In our music video, I would like to try and imitate this lighting as it would immediately reflect the 'golden hour' image that the song is entirely based on. Having a visual representation of the lighting that we want to achieve is useful as we can now look back and reference this video.
Jorja Smith's 'blue lights'
Similar visual elements that this video contains:
- black and white inspiration
Although we are still undecided whether or not we would like to include a black and white sequence in our music video I thought as though it was still important to do some research into it to look at shot composition to see if it would be effective in our video if we decided to change our table scene into black and white during editing. In this 'Blue Lights' music video, the black and white works really well as it helps to create more detail and atmosphere as the music video itself is quite simple and therefore I think that if we did decide to include this in our video it would hopefully have the same effect.
Willow's 'sweater'
Similar visual elements that this music video contains:
- projections
In our music video, we will be projecting roman numerals onto our artist to thread through the theme of time and the golden hour throughout. Although I could not find a straight relation to this in a music video, I did find Willow's 'Sweater' which uses projections throughout to show different locations. The projections are extremely effective as they help to drive the narrative as well as creating a unique take on suggesting locations in a music video as the artist stays in the same white box the whole music video whilst multiple projects are reflected onto him. After analysing this video, it made me confident that our projections would work well in our music video as they are work really well visually in 'sweater'.
SZA's 'Drew Barrymore'
Similar visual elements that this video contains:
- lowkey lighting
- fashionable
- sofa in apartment
SZA's Drew Barrymore contains multiple different elements that are similar to our music video pitch. She uses low-key lighting throughout to help create a chilled, relaxed atmosphere throughout which is also what we would like to replicate. Throughout the video, the artist wears high fashion outfits which help to contribute to her star persona which is what we would also like to do to create a focus on our artist and to also imply her high fashion persona. At the beginning of the music video, SZA wakes up in an apartment and lies on a sofa (we similarly have a sofa set in our music video), I particularly liked how she was shot from a birds-eye view perspective and think that we could also use this as inspiration in our video in terms of shot types.
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