- an artists makeup will typically will be nude and to convey a sense of natural beauty.
- the songs lyrics will typically be about love or breakups and therefore the set will be more minimum to convey their emotions and to keep a focus on the artist.
- the videos are often shot with soft lighting in sepia/greyscale tones. Dark colours are used to portray emotion and natural light and colours are used to portray a sense of reality.
- shots are normally of a longer duration that matches the tempo of the song.
Although we want our video to come off as chilled and relaxed, because it contains a strong beat we want this to come across in the editing process and match up the clips to the syncopation of the music which although goes against the conventions of a typical slow R&B music video, we think that it'll come across more successful to our audiences.
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