Music videos and YouTube

For music videos... 

1.  You need a good song

2.  What makes the artist stand out?

Looking at artists first music videos: 

'Motivation'- Normani’s first music video 

Normani was initially in the band ‘Fifth Harmony’ so this high energy music video she came out with is her first solo debut. 

What is the record label saying about the artist?

• That she can dance and perform.
• Intertextual references to Beyoncé's, JLo's and Britney Spear's early music videos throughout  explains how she is going for that kind of performance and fame as well as showing off her icons to the audience. 
• Lots of shots using ‘male gaze’ to make her seem desirable. 
• Use of pink/purple and revealing clothes shows that she’s feminine.
• References to sport throughout is putting her out as a multitalented artist. 
• Colour scheme and movement as well as the song illustrates that she’s a pop artist. 
• The visuals match the genre of music (pop).
• Clothing and set references to 2000s music. 

key conventions of a Digi-pack (album cover):

• track list
• title of album 
• artist band name
• studio/label responsible
• legal information 
• Warning (if applicable)

Normani's First album cover- 

• what works?

Record label using her attractiveness and sexuality to sell her to an audience- she stares as the camera and is posed. 

The album artwork matches to atmosphere and colour scheme of the music video as well as the genre (pop). 

Her clothing also matches the atmosphere of the music video as well as the font being used on the front cover. 

Her face is used on the front which is important for recognition as it is her first single. 

• what conventions have been used to convey her as a pop artist? 

Her clothing is quite basic and not unusual, she creates an early 2000s aura with her short crop top and low waisted jeans. 

The cover is bright and pink clearly showing the pop genre. 

Her sexuality and attractiveness displayed in both the album cover and the music video represent a typical female pop artist. 

The font is girly and glittery again illustrating her as a feminine pop artist.