People follow people, they are engaged with someone who is a 'real person'. Three factors that make an audience engaged:
Engagement- Fun things that make the audience engage with your feed e.g. memes, cool pictures etc. (50% of feed so that the audience is regular on your social media.)
Story Telling- Letting the audience in on information about your music e.g. pictures of a recording studio or behind the scene footage. Showing the artists journey. (30% so that the audience feel they are a part of the artist's life and so they can see a story unravelling)
Promotion- Selling products like merchandise/tickets/single to increase profits. (20% of feed)
Captions are important for creating context for your audience, which allows you to see more about the artist/bands personal life. Using questions in your captions can help to further engage audiences.
Creating my own social media for the previous band I created 'unfiltered' using these strategies to make three instagram posts-
Engagement post-
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