Pre- production and planning

As our chosen song has been set in stone, it was important for us to get going with pre-production and sourcing ideas. To begin with, I created several mood boards on costume, accessories and makeup inspiration that we think would look visually effective in our music video:

For makeup, we want the artist to look fashionable and trendy, but also authentic. We think that we should have multiple looks: some natural and some eye catching. We want to stick with a golden/sunset colour theme and therefore apply this to the makeup looks as well. 

In terms of jewellery, we want to keep it simplistic yet edgy. We discussed that gold jewellery would look most effective with the 'golden hour' aesthetic but would also compliment our artists skin tone the most.  

We want to make costume a central focus in our music video as we are predominantly focusing on the artist. We want her to look high fashion yet original and relaxed. Dressing her in multiple costumes for each different set is something we want to take on as it will make the video look more thought out and of a higher budget. As seen on the mood board, I put images of our colour scheme and therefore I would like the costumes to relate to this. 

We then showed these boards to Matt and he enjoyed our vision. However, he wants us to make 6 clear visions of set designs so that we can match costume and makeup to those sets. So, our next pre-production cast will be to create images and ideas of 6 clear coherent sets and source costumes that will match each one.